Wednesday, 5 May 2010

An open letter to Nestles

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The 'knitted by nanas' campaign is excellent. Funny, clean and enjoyed by everyone. Sadly, it does not at any point or anywhere within the websites or, more relevantly, on the boxes, mention the fact that shreddies are not actually 'knitted by nanas'.

Sadly, whilst I like the campaign, I am left with a child who refuses to believe that shreddies are not actually made by old ladies who knit each square. I try to teach my children the truth whenever they ask questions, but I have found a brick wall here, where their age is such that they do not fully understand advertising and do understand small-print.

The argument 'If they were not really knitted by grandmas then it would have to say so on the box somewhere' is a valid one and one which is being used as evidence against me and, when I think about it, this is true. The box explicitly states, without caveat, a manufacturing process which is fabricated.

The thin end of the wedge which ends with dried turd being sold as organic, hand-rolled processed cheese? Probably not. Annoying when trying to explain things to children? Slightly.

All I ask is for an asterisk and an explanation in a tiny font.