Sadly, whilst I like the campaign, I am left with a child who refuses to believe that shreddies are not actually made by old ladies who knit each square. I try to teach my children the truth whenever they ask questions, but I have found a brick wall here, where their age is such that they do not fully understand advertising and do understand small-print.
The argument 'If they were not really knitted by grandmas then it would have to say so on the box somewhere' is a valid one and one which is being used as evidence against me and, when I think about it, this is true. The box explicitly states, without caveat, a manufacturing process which is fabricated.
The thin end of the wedge which ends with dried turd being sold as organic, hand-rolled processed cheese? Probably not. Annoying when trying to explain things to children? Slightly.
All I ask is for an asterisk and an explanation in a tiny font.
Cheers,
Manley